3 tips for writing great salon employee bios

Hairstylist bios are one of the most underrated features of your app or website. It’s one of the first things that hook potential clients in and makes them want to do business with you.


That’s why mediocre and ineffective employee bios won’t cut it.


If you’re wondering where to start, you’ve come to the right place. In this guide, we give you three easy tips for writing employee bios that will increase your clientele and grow your business.



1. Highlight staff qualifications


The most important step to writing a great employee bio is to mention their qualifications. This establishes the stylist as being trustworthy. 


Here are some things to include:


  • Education
  • Years in the profession
  • Past work experience
  • Awards
  • Certifications


2. Make it simple and personal


Potential customers don’t want to read a long-winded bio. That’s why you must keep it short — 100 to 200 words of text. 


Shorter blocks of text are easier to read and won’t leave the visitor overwhelmed with information.


Another thing your employee bios should have is a personal touch. This includes a fun fact or short anecdote. 


The purpose of adding a personal touch to employee bios is to make them relatable. You want to ensure that you make a connection between the stylist and potential client. 

 

Not to mention, adding personal details to your employee bios will be more engaging and memorable. 



3. Include the services they offer


Lastly, you want to include the services the stylist offers. You can add this as a conclusion or under the employee bio. This helps the potential client understand what the stylist can be booked for.


It also helps to have a call-to-action at the end of their bio. This can be as simple as a button or a link that reads “Book Now”. 


You can even include client testimonies under their bio. This element provides social proof that your stylists offer high-quality service. 



Display staff profiles in a mobile app...


Don’t just include employee bios on your website, add them to an app for your business.


An app will help you manage your salon business effectively. It will also make it easier for potential clients to find information about your stylists and book an appointment. 


Not sure how to build an app? We’re here to help.


Our salon apps include engaging employee bios, a streamlined appointment booking system and a way to sell products to your customers online.. 


Ready to try it for yourself? Start your 30 day FREE trial here.

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