Top 7 reasons your business needs a mobile app

“There’s an app for that”

One of Apple’s early campaigns for the App Store is still relevant today. But App Store growth has only accelerated since 2009. And yes, it’s been more than 10 years since that commercial first aired.

But with a growing number of apps available for download on a daily basis, does your business really need one? 

The short answer is, “yes”. 

In this article, we’ll go over the top seven reasons to consider investing in a mobile app for your business this year. 

The top seven reasons to build a mobile app for your business include: 

1. Provide more value to customers
2. Build a stronger brand
3. Connect with customers on another level
4. Boost profits
5. Remain competitive
6. Utilize user-generated content
7. Direct marketing channel 



While this may not be the case for all customers, many of them don’t mind downloading an app as long as the value outweighs the cost. Keep in mind, your app doesn’t have to cost actual money… it could cost memory space on a customer’s phone! Phone real estate is valuable too. 

But if your costumers are asking for it and you already have something that would be valuable (a rewards system for example), ditch the stamp cards and get on an app to keep track of and redeem their rewards. 

You could even offer an additional reward for downloading the app. This could even attract more customers if your loyalty program is better and more convenient (i.e. in their mobile wallet) than your competitors’. There’s a reason so many people use the Starbucks app to mobile order ─ why would you order in person when you can order on your phone ahead of time and receive free drinks, snacks, and other rewards? 

Plus, then you never need to speak the words “grande iced non-fat, no whip pumpkin spice latte with an extra shot” ever again. 

Imagine this, your customer opens their phone and sees your logo on their home page. They remember your business and how it’s been a little while since they paid you a visit or ordered their favourite product. Boom! Instant sale. 

All just from having an app icon trigger a fond memory! This is called brand recognition and it actually improves the likelihood of a customer making a purchase.

The more they interact with your brand and product, the more likely they are to buy.

Imagine if you could reach your customers directly and instantly whenever you have an interesting offer that might be applicable to them? As long as they have their notifications enabled you can send out messages with valuable offers, in order to remain top of mind. 

But beware. Be sure to only send useful notifications. If your notifications become annoying or bothersome in any way (not providing enough value) your customer may turn them off or even delete the app. 

This one seems obvious but only works if you build an app that makes it easy for customers to make purchases.

Creating an app can help boost profits and while the cost may set you back some in the meantime, having an app for your business can increase your sales and even provide entirely different sales channels than your previous business model.

Through things like in-app sales, paid service or app upgrades, or retaining customer data to increase conversions (using things like the Apple wallet to store credit card information) are all achievable through a mobile app. 

Do all of your competitors have apps? Download them and take a look at what they’re doing, so you can have an idea of how to structure your app when you invest in developing one. 

Notice how we said “when” up there? That’s because if you’re in an industry where all your competitors have apps, you’re already behind. 

Don’t be too discouraged by that though… being late to the game in terms of app development isn’t necessarily a bad thing. This way, you can look at what your competitors have done (and failed at) and make sure you don’t make the same mistakes. If you improve the experience you could even win over some of their customers, all because your app is better. 

You get extra points if you’re considering creating a community component to your new app! 

You don’t have to make the next Instagram, or anything like it, to have a good community though. Apps like Kindara have a bustling community where members share questions about their app results, or how to actually use the app properly, that are answered by other members. So you don’t even need a community manager if you structure it in a way that it self manages. 

Once your community is strong enough your members will defend your brand and help others to use the app, ensuring they get value from both the technology and the community experience. 

Another benefit here is that you can use the user-generated content in your marketing strategies or on your social channels to share what a great time your community is having. 

Building an app provides a direct marketing channel to reach your most dedicated and loyal customers. Reward them by providing value through your mobile app.

You can do many things with your app for your business like provide general info, pricing, reservation/booking forms, messengers, news feeds, and communities. 

However you choose to structure your app, it allows all the information your customers will need to be easily accessible in one place. You also get a direct connection through things like push notifications for sales or special offers.

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